Not having a brand story hurts — while I had worked on countless projects for this agency's clients, I had not worked on the client's identity itself... until I proposed a brand story refresh to invigorate and breathe new life into the way PRISM viewed its own outbound marketing efforts. After interviews with the founder and partners, I pieced together a brand story that all stakeholders could support and translated that story into a visual language.
0 likes · 11 views · Apr 17, 2024
Crated a brand story which covered all aspects of future branding efforts from copy tone to brand colors, typography, and white space.
