I built a custom Next.js and Shopify Hydrogen site for Ugly Cry Vintage, a one-of-a-kind vintage clothing store.
Because every piece is a one-off, the shop is built around single-item inventory: sold-out pieces sort to the end, shoppers can Quick Add straight from the grid, and filters cover era, type, size, and color. Each listing pulls structured details like materials and measurements from Shopify, and new drops go live automatically without a redeploy.
The same codebase carried the business from a writing portfolio to a full shop, through a rebrand, and into the October 16, 2026 relaunch, with a double opt-in newsletter on Shopify and Resend.
0 likes · 8 views · Feb 19, 2025
A custom Next.js and Shopify Hydrogen storefront for a vintage clothing shop, with single-item inventory, Quick Add, and era, size, and color filters.
