Quest is a Taekwondo facility that aims to educate, entertain and inspire people to take up the sport either for fun or at an athletic level. A major aspect of the brand is inviting everyone, young or old, beginner or experienced, to learn the principles of Taekwondo which stand both on and off the mat.

Quest came to us with a need to expand its reach, inviting beginners and junior enthusiasts to not only hone their Taekwondo skills but also to imbibe the rich values that the practice offers. The challenge was to create a brand identity that resonated with this dual audience attracting both the competitive spirit of athletes and the curious minds of beginners.

We began by recreating the Quest logo to align its digital brand identity across different mediums. At the time, Quest were launching informative social media campaigns to inform their target audience along with community outreach and events to attract new members. We helped by designing attractive social media posts, a line of apparel, and leaflets that could assist them in their marketing activities to create an impact with prospective members. The synergy between the physical and digital space created a consistent user journey, from the moment they first learn about the centre to the moment they step into the Dojang.

Quest's new graphic design layouts on social media, events materials and apparel resonated within the target audience, attracting a wave of new interest from experienced athletes and beginners looking to start their Taekwondo journey. The informational social campaign was successful in engaging new users and communicating upcoming events and classes at the facility. By aligning their digital presence with the facility itself, we helped Quest to become a leading Taekwondo centre for novices and beginners alike.