Mobilleo is a mobility-as-a-service platform that helps business travellers and local authorities to improve public health and access to transport options. We were drawn to Mobilleo's mission to create a single platform that changes how people move, for the better.

Our work with Mobilleo began during development of their new mobile app that helps users plan, book and pay for multiple modes of transport in a single app. We set our sights on creating a distinct visual brand identity in the crowded MaaS market that reflected the core values of the brand. This brand identity was crafted to move with them along the journey; from social media to pitch decks to advertising and much more.

We began by establishing a strong brand identity that resonates with business travellers and environmentally-conscious consumers alike. The development of the website was key as we wanted the user experience to be frictionless between this platform and the new app. The design of the website was inspired by the busy cityscapes of travellers and helped to convey the idea of emission-free travel. We produced a logo and design style along with layouts for social media posts and investor meetings. Mobilleo was gearing up to exhibit at the Business Travel Show 2023 and within our work, we produced poster designs, business cards and an interactive stand layout that communicated the look and feel of the platform.

Our partnership with Mobilleo led to concrete results for the brand. Migrating their website to Webflow led to an increase in website load time to 1.75s, a 22% boost in website traffic plus top 10 SERP rankings for keywords such as business mobility. The Business Travel Show event helped to attract qualified leads from demos held at the newly-designed stand. Mobilleo gained a consistent brand identity across channels making a positive impression when bidding for tenders such as their recent Transport for West Midlands project.

Matt Lenton, Marketing Director