Skin Theorist rebrand and product launch by Lucy FroemmlingSkin Theorist rebrand and product launch by Lucy Froemmling

Skin Theorist rebrand and product launch

Lucy Froemmling

Lucy Froemmling

Brand Design

Adobe Illustrator

Adobe Illustrator

Beauty

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Posted Aug 1, 2025

Rebranded an Aesthetician for DTC product launch, Night Theory.

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Brand Design

Adobe Illustrator

Adobe Illustrator

Beauty

Lucy Froemmling

Lucy Froemmling

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For companies Manage team projects Share hiring workspace Post jobs Discover contractors Sign contracts Approve invoices Global payments & tax compliance

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Our goal for this project was to rebrand a successful Aesthetician that wanted to break into DTC products. She wanted to start with a "night capsule" called Night Theory as an extension of her brand.