Skin Theorist rebrand and product launch by Lucy FroemmlingSkin Theorist rebrand and product launch by Lucy Froemmling

Skin Theorist rebrand and product launch

Lucy Froemmling

Lucy Froemmling

Our goal for this project was to rebrand a successful Aesthetician that wanted to break into DTC products. She wanted to start with a "night capsule" called Night Theory as an extension of her brand.
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Posted Aug 1, 2025

Rebranded an Aesthetician for DTC product launch, Night Theory.