Visual Advertising System for a Premium Seafood Brand

Overview: The client aimed to increase brand visibility and elevate product perception for their premium crab meat line — with the ultimate goal of boosting both local and international sales.

Our creative response was a series of high-impact outdoor and point-of-sale visuals, blending product photography, vector illustration, and surreal conceptual elements to highlight the gourmet, exotic essence of their offering.

Strategic visual rebranding with a premium, modern edge.

Urban posters, POP displays, billboards, and social media assets.

Art direction + emotional, benefit-driven copywriting.

Aesthetic fusion: photographic realism + graphic storytelling.

Concept inspired by the Caribbean coast of Venezuela.

Software: Adobe Illustrator, Photoshop & Lightroom.

Mockups: Real photography + Blender rendering.

Printing: 250g coated paper for POS, 120g for flyers.

Finish: Matte lamination for durability and elegance.

A visual campaign that attracts, connects, and converts. Design that brings the soul of the product closer to the heart of the consumer.

📩 Ready to elevate your brand with standout design and storytelling? Let’s create something that leaves a mark.