Chop App Onboarding Illustration

Chop App Illustration for Onboarding Experience Role: Illustrator Tools Used: Adobe Illustrator, Figma

🧠 Project Overview Chop is a food delivery app focused on connecting users with delicious meals, fast and easy. While the core app UI was designed by a product designer, I was brought on to craft a vibrant, welcoming illustration for the onboarding screen, setting the tone for the user’s first impression.

🎯 Objective Create a visual that:

Feels warm, local, and appetizing

Complements the app’s colorful and modern UI

Works well across devices and screen sizes

Introduces users to the food-centric experience

✍🏽 Creative Direction We leaned into a flat illustration style with clean shapes and bold shadows, capturing a chef presenting a vibrant box of diverse food items from burgers to sushi and pastries. The colors and details are designed to make the viewer feel hungry, welcomed, and curious.

🍔 Design Focus

Composition draws the eye toward the food

Texture and shadow add depth without clutter

Background remains simple to ensure clarity

Box patterns hint at branding consistency

⚙️ Deliverables

Transparent PNG for use across onboarding screens

Clean vector for scaling needs

Cropped preview for app mockups

✨ Result The final piece helped tie together the visual identity of the app and added a sense of fun and quality to the user journey. The client was thrilled with how well it fit into the onboarding flow.

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