Social Media Strategy

Enhancement of the company's Social Networks brand presence across key social media platforms. My key contributions and achievements include:

Social Media Strategy Creation: Formulated a robust and adaptive social media strategy, tailoring our approach for platforms like Instagram, Pinterest, and TikTok. This involved understanding platform-specific demographics and leveraging their unique features for optimal brand exposure.

Brand Voice Development: Cultivated a consistent and resonating brand voice that echoed Natura Cosmeticos' values and ethos. This voice was meticulously adapted to fit the distinct audience and tonal preferences of each platform.

Content Frequency and Planning: Established a strategic content calendar, setting the frequency of posts to ensure consistent engagement without overwhelming our audience. This required an in-depth understanding of peak engagement times and audience behavior on each platform.

Tailored Messaging: Recognizing the distinct nature of each social network, developed tailored content strategies: