Oyin Brand Identity Design
Matthew Asokere
Oyin Brand Identity Design
Honey is literally translated as "oyin" in Yoruba. With that, I decided to create a fictional brand (a honey manufacturer and seller based in Nigeria) and develop an identity for it. The goal was to create a simple, approachable, and enjoyable identity that would appeal to the target audience. The logo incorporates a wordmark as well as a drop of honey in the letter "O" in Oyin.
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Posted Dec 15, 2024
The goal was to create a simple, approachable identity that would resonate with the target audience, and that was achieved.
