In the process of redesigning the Archie website, my main objective was to enhance its visual appeal through strategic modifications and the incorporation of engaging scrolling animations. Tasked with elevating the online experience for Archie—a groundbreaking platform tailored for hospitality and entertainment businesses to streamline the management of their 1099 talent, freelancers, and gig workers—I focused on creating a more engaging and visually appealing interface. The refreshed Archie website not only emphasizes visual appeal and a more cohesive branding approach but also boasts dynamic scrolling animations, transforming it into a visually captivating and interactive platform. Dive into the revamped Archie site to witness firsthand how these enhancements contribute to a more attractive and user-friendly web presence.