Flip Funnel is a fast-growing product marketing agency that helps SaaS companies scale through tailored go-to-market strategies. Despite a strong portfolio and proven results, the agency was struggling to attract enterprise clients and retain a consistent brand presence across channels.

As the founding product designer at Flip Funnel, I was responsible for designing the website from the ground up. My responsibilities included ideation, conceptualization, and execution of the overall design strategy.

As the lead designer, I owned the complete rebranding of Flip Funnel; from visual identity and design language to tone of voice and UX components.

My work spanned:

Brand strategy & workshops

Typography, color, iconography, and grid systems

Voice & messaging principles

Website UX revamp

Social and pitch deck design templates.

Designed a scalable design system used across client-facing platforms

Repositioned Flip Funnel’s messaging to align with mid-market and enterprise clients

Revamped the homepage → 28% boost in average session duration

Improved brand consistency across sales decks → 2.5x more client pitch conversions

Introduced tone-of-voice guidelines → increased social engagement by 34%

You can have a look at the website live page - https://www.flipfunnel.co/gtm-journey or can watch a quick video below of the deliverable -