Mindheart Brand Identity Redesign

This brand focuses on emotion management, empathy, and social skill development, fostering a supportive environment. It shares practical tips and activities to help children express feelings and enhance well-being. This project involved a redesign of the brand identity and social media presence, carefully selecting elements and colors with a psychological perspective.

Objective: To redesign the brand identity and social media visuals to effectively communicate the brand's focus on children's emotional management, empathy, and social skills, creating a supportive and approachable aesthetic that resonates with parents and educators.

Design Approach: The rebranding process involved a thoughtful selection of colors, typography, and visual elements informed by psychological principles to evoke feelings of safety, comfort, and positivity. The design aimed for an approachable and friendly aesthetic suitable for a child-focused brand. Social media templates and guidelines were developed to ensure consistent and engaging content delivery.

Outcome: The redesigned brand identity and social media visuals effectively communicate the brand's core values of emotional support and social skill development for children. The psychologically informed design aims to create a welcoming and trustworthy presence, enhancing engagement with the target audience and reinforcing the brand's message.