Brand Identity Design and Packaging Design - Devil's Draught
January Vogel
Brand Designer
Graphic Designer
Packaging Designer
Adobe Illustrator
Adobe Photoshop
Goals: Craft a brand identity for a craft beer brand Devil’s Draught, requiring a logo suite, packaging design (cans and sleeves for cases), and small merch or swag to be given as promotions.
Results: Successfully helped to launch the brand with a variety of can and case designs for multiple flavors/options. Crafted a series of logos to be used across various platforms and print assets.