Redesigning the Brand Voice | Chevron.com

An entirely new website. A new brand voice. Two new experiences. Big words turned into small words. Mass hysteria.

It's the 21st Century. Energy is evolving. One of the world's biggest oil companies was ready to evolve with it.

We rebuilt Chevron.com from the ground up. The goal was to bring humanity to a major player in a highly technical, highly scientific, and highly regulated industry. The copy played a heavy hand in the redesign. We traded the existing language for a fresh voice and a clear strategy at an easy-to-read level.