Baya Baya — Logo Design & Visual identity

Posted Jun 11, 2026

This project involved building a complete brand identity for a modern acai food brand that wanted to position itself as fresh, fun, tropical, and visually irresistible. The client’s goal was simple: create a brand that instantly communicates “this is where you go for a refreshing, fruity, feel-good bowl.” My task was to translate that feeling into a cohesive visual system—logo, typography, color palette, illustrations, and brand tone. The foundation of the brand was built on one core idea: a fruity, tropical escape, even if you’re grabbing breakfast in the middle of a busy city. That theme guided every creative decision.