Flash – Bold Cycling Apparel Brand

Flash – Premium cycling apparel with attitude Website Design, Development and Branding Tools: Framer, ChatGPT, Framer Commerce wearflash.cc

Translating Attitude into Design As the lead designer for the Flash project, I was in charge of translating the brand’s bold, irreverent spirit into a cohesive and memorable digital experience. From day one, I worked on establishing a visual direction that broke away from cycling industry clichés — focusing on contrast, rhythm, and a no-filter attitude.

Shaping the Visual Identity Beyond the website design, I also helped shape the visual identity: selecting typography, color systems, and layouts that reinforced Flash’s disruptive energy. Every detail — from content hierarchy to UI micro-interactions — was crafted to support the brand’s unapologetic storytelling.

Design-Driven Development I also collaborated on the development side using Framer, ensuring visual accuracy and performance through direct implementation. The goal was not just to make the site look good, but to make it feel like Flash — fast, sharp, and full of attitude. The result is an experience that moves, challenges, and rides with purpose.