It went VIRAL! Myers-Briggs Socioeconomic Infographic

I was the lead SEO Specialist and Researcher, and conceptualized the project.

Project goal 

The client, who sells career and personality tests online, wanted a low cost way to generate maximum value in terms of something shareable, to generate backlinks and website traffic to their website.

Solution 

I conceptualized, researched, and helped design this infographic which correlates socio-economic status with each of the 16 classic Myers-Briggs Personality Types. This resulted in a highly shareable, very interesting infographic, because just about everyone has taken the Meyers-Briggs at some point, and who doesn't love seeing data about themselves?!The infographic was so successful that it got picked up by a Yahoo! editor, and put on their HOMEPAGE! It generated so many backlinks and so much traffic, so quickly, that the client's website server couldn't handle the traffic load. AND YES! I even helped them migrate their site to a better hosting package to handle their newfound traffic and SALES!