By Miles
Rémi Perrichon
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Posted Oct 18, 2024
Redesign the quote and checkout flow, making it easy to understand our pay-per-mile pricing.
A simpler and fairer car insurance where users pay by the mile.
Project
Redesign the quote and checkout flow, making it easy to understand our pay-per-mile pricing.
Delivery
Investigated quote and checkout flows through data analysis and user research.
Redesigned the flow to simplify the experience and make our pricing proposition easier to understand.
Modernized our design language with a new design system aligned with WCAG accessibility guidelines.
Results
Increased conversion rate by 22%.
Launched the first design system reaching AA accessibility standards.
Established a robust design foundation for future product development and faster development cycles.