Project overview
Simplifying Navigation & Highlighting Daily Deals for GjirafaMall App.
Challenge
GjirafaMall users were encountering difficulties navigating to find specific product categories, particularly Cosmetics. Additionally, daily deals and promotions were not prominently displayed, potentially causing users to miss out on valuable offers. This could lead to:
User frustration with the navigation structure, hindering their ability to find desired products.
Decreased awareness of daily deals, resulting in missed opportunities for users to save money.
Design Process & Solution
Analyzed usage data to identify frequently searched terms and product categories. This revealed a high search volume for "Cosmetics" despite user struggles in finding the category.
Researched how other leading e-commerce apps categorize products and display daily deals.
Inspiration: Allego, TEMU, SHOP
Based on these insights, I proposed the following design solutions:
Improved Category Navigation
Focused on optimizing the navigation menu to make it more intuitive and user-friendly. This could involve:
Strategic Placement: Ensuring the "Cosmetics" category is prominently displayed within the top level navigation or easily accessible through a logical subcategory structure.
Highlighting Daily Deals: Introduced a dedicated section on the app's homepage showcasing prominent daily deals and promotions. This could include:
Targeted Banners: Eye-catching banners or carousels featuring the most attractive daily deals, potentially categorized or filtered for easy browsing.
Future Considerations:
Conduct formal user research (interviews, usability testing) to gather direct user feedback on the implemented changes and identify further areas for improvement.
Implement A/B testing to measure the effectiveness of the redesigned navigation and daily deals section, allowing for data-driven optimization in future iterations.
