Stray FX
Filip Slovacek
Art Director
Brand Designer
Web Designer
Adobe After Effects
Adobe Photoshop
Figma
In 2022, we were tasked with creating a brand identity and web design for a new VFX and animation studio from Prague called "Stray FX™".
We ended up with a simple and non-logo centric approach that was based on the studio name and the meaning of the word "stray."
As a result, we positioned the "Fx" part of the logo separately from the "Stray". By using a monospace typeface and various grid setups, we developed clever design rules for all applications.
To emphasize that the studio specializes in VFX and animation, we utilized the common wide movie aspect ratio of 2.39:1 for all imagery and videos.
