Website Design & Development for Marketing Site

CASE STUDY: Stacy Benge, M.S. – Early Childhood Literacy Website 📚✨

🧑‍🏫 Client: Stacy Benge, M.S. Industry: Early Childhood Development / Literacy Education Platform: Custom Responsive Website

Stacy Benge is an early childhood development specialist with a deep passion for transforming literacy education. She wanted a digital presence that went beyond a simple online bio—a platform that would showcase her expertise, connect with educators, and provide valuable resources in an accessible and engaging way.

Her goal was clear: create a modern, professional, and approachable website that reflects her credibility, inspires trust, and encourages action from educators, organizations, and parents alike.

Stacy’s previous website didn’t capture the depth of her expertise, her personality, or the full value of her offerings. The core challenges were:

Highlighting Stacy’s authority in early childhood education without feeling overly academic or distant.

Showcasing her books, guides, and on-demand courses in a way that encourages interaction.

Creating clear pathways for newsletter sign-ups, ensuring educators stayed connected.

Making it easy for schools and organizations to book her as a speaker or consultant.

In short, the site needed to balance professionalism with warmth, establishing Stacy as a trusted leader while remaining approachable and engaging.

We designed and developed a clean, visually appealing website that guides visitors through Stacy’s story, expertise, and offerings with clarity and purpose.

Hero Section 🌞: A welcoming introduction with Stacy’s photo, accompanied by a strong, inspiring headline that immediately connects with visitors.

Trust Signals 🏆: Logos of organizations she’s partnered with strategically displayed to build credibility.

About Section 👩‍🏫: A personal, relatable story that humanizes Stacy and helps educators feel connected to her mission.

Resources & Offers 📚: Cleanly presented guides, books, and on-demand courses to make it easy for educators to find value.

Calls-to-Action (CTAs) 🔗: Strategically placed buttons and forms for booking speaking engagements, ordering books, subscribing to newsletters, or exploring courses.

Modern Visual Design 🎨: Bright, approachable visuals, clean layouts, and typography that matches Stacy’s brand voice while remaining professional.

The goal was to ensure that every interaction guides users toward engagement, whether that’s signing up for a newsletter, exploring resources, or booking Stacy for speaking engagements.

1️⃣ Research & Strategy We started by understanding Stacy’s goals, audience, and key offerings. Research included competitor analysis, educator behavior, and how other literacy experts presented their work online. This informed both layout and content prioritization.

2️⃣ Wireframing & Design We mapped out intuitive user flows and layouts in wireframes, focusing on scannable content, visual hierarchy, and conversion pathways. The design phase emphasized bold headlines, engaging visuals, and a friendly yet professional tone.

3️⃣ Development The website was developed with responsive design in mind, ensuring seamless browsing across desktops, tablets, and mobile devices. Every section was carefully implemented to maintain both aesthetic appeal and functional usability.

4️⃣ Content Integration We highlighted Stacy’s resources, testimonials, and trust markers, ensuring content reinforced her authority and encouraged engagement. Interactive elements were incorporated to make exploration easy and enjoyable.

5️⃣ Launch & Optimization After thorough testing, the site was launched with smooth functionality, clear navigation, and an SEO-friendly structure. Post-launch analysis allowed for small refinements to further enhance usability and engagement.

The new website transformed Stacy’s online presence in several measurable ways:

🌟 A professional, credible online identity that reflects her expertise and personality.

📧 Increased engagement through newsletter sign-ups and exploration of courses.

🎤 Clear pathways for educators and organizations to book her as a speaker, streamlining outreach.

🎨 A consistent and modern visual brand identity, making her approachable yet authoritative in her field.

💡 Visitors can now easily discover resources, understand Stacy’s impact, and engage with her content, all within a polished, intuitive experience.

The redesigned platform not only positioned Stacy as a thought leader but also created a foundation for long-term growth, audience engagement, and educational impact.

The new website successfully balances professionalism with approachability, showcasing Stacy’s expertise while inspiring confidence in her audience. By focusing on user-friendly navigation, strong visual storytelling, and conversion-driven CTAs, we created a platform that helps Stacy connect with educators, share her resources, and grow her influence in literacy education.

This website is now not just a digital presence—it’s a powerful tool for engagement, growth, and impact in the early childhood education space. 🌟

The “Speaking” page was designed to position Stacy as a credible, approachable, and impactful speaker for conferences, organizations, and educator trainings. The goal was to:

Showcase Stacy’s expertise and unique approach to literacy education.

Build trust with testimonials and organizational partnerships.

Present her most requested keynote and staff training sessions in a clear, engaging way.

Provide a straightforward booking pathway for event organizers.

The layout balances professionalism with warmth while focusing on conversion-driven design.

Created a professional and trustworthy speaker page that clearly communicates Stacy’s value proposition.

Increased inquiries and bookings by simplifying the process for event organizers.

Reinforced Stacy’s credibility through testimonials, trusted partners, and professional visuals.

Positioned her as a go-to literacy speaker with clear differentiation from generic speaker profiles.

The “Speaking” page is more than an inner page—it’s a conversion hub designed to establish Stacy’s authority, highlight her unique strengths, and make the booking process seamless for event organizers.