Linkstac is a SAAS company that needed a high-converting landing page for a marketing campaign targeted at restaurant owners and managers.

To achieve the result, I followed the following process: Market Research -> Copywriting -> Design -> Assets Creation

The result is a high-converting and beautiful landing page now available at: https://linkstac.com/restaurant-menus

The Linkstac team wanted to run a marketing campaign targeted at restaurant owners and managers.

The landing page needed to convey all the benefits that the Linkstac app offers compared to more traditional solutions like a full website, tablet menus, or printed menus.

The whole process started with the creation of User Personas. This helped me identify their goals, challenges, intrinsic motivations, and many other details that helped me create a solution that would appeal to the visitor.

Then, I moved on to competitor analysis. I searched the internet and came up with a list of almost 10 different competitors offering a similar solution. I then compared their landing pages to find similarities and areas for improvement.

Once I organized all the information into a document, I finally started creating the actual landing page. I first devised a general structure for the landing page tailored to the journey I wanted the visitors to follow.

With the structure in mind, I started working on the design and the copy of the landing page.

Each and every section used in the design had a specific goal, whether that was showing the user how easy it easy to set up a menu with Linkstac, building trust by showcasing testimonials and case studies , demonstrating how Linkstac is superior to other solutions in many ways, and so on.

Once the landing page was ready, the client and I iterated over a couple of minor details until he was 100% happy with it.

Finally, he invited me to his Framer workspace, and I completed the project by transferring the landing page to a URL under the main domain.

Best person I've ever worked with, period!! Luca is talented and goes the extra mile with everything he does. Thank you and I will always be back for more :)