Custom Booking & Operations System for Brianna Lavaé
Brianna McMillian
Custom Booking & Operations System — Built with CreateAnything
Client: Internal Project for Brianna Lavaé
Role: System Architect • Product Designer • Operations Developer
I designed, built, and launched a fully custom booking and operations platform using CreateAnything. This system replaces traditional schedulers and CRMs by giving my brand a completely owned, automated, and branded workflow — from discovery to checkout to delivery.
The final product lives at book.briannalavae.com, connected to my domain and powered by Stripe for instant, secure payments.
Front-End Booking Experience
Created a clean, intuitive booking interface where clients can explore services, select their session type, book instantly, complete intake, and pay — all in one seamless flow.
The system removes friction, eliminating multi-app confusion and keeping the entire experience inside one branded portal.
⭐ Intake & Client Data Collection
Built a custom intake workflow that gathers all required details depending on the service type.
Each booking automatically triggers the correct form, and all responses are tied directly to the booking record inside the admin dashboard — no external tools required.
Checkout System (Stripe Integrated)
Developed a professional checkout experience that supports:
One-time payments
Premium package pricing
Execution Day bookings
Strategy sessions
Custom-priced options
Stripe handles all payment processing behind a branded experience, ensuring trust, security, and conversion efficiency.
Domain Integration & Branded Portal
Connected the system directly to my branded domain:
👉 https://book.briannalavae.com
This gives clients a high-end experience and positions the platform as a true digital product — not a third-party plugin.
Custom Admin Dashboard
Built a complete internal admin dashboard that centralizes ALL backend operations:
View every booking
Track client status
Monitor payments
Manage intake submissions
Update service progress
View client details and deliverables
The entire workflow is contained inside one system with full visibility.
Status Management System
Developed a granular status flow so each client can be easily tracked through their journey:
Queued
Scheduled
In Progress
Complete
This eliminates manual tracking and ensures every stage of service delivery is documented and visible.
Real-Time Two-Way Chat
Integrated a direct chat feature inside the admin dashboard.
This allows instant communication between me and the client — no email threads, no switching apps — giving a concierge-level experience inside the booking platform itself.
Service Logic & Automation
Created service-based logic that automatically adjusts:
Intake questions
Booking duration
Required information
Confirmation messages
Price + payment rules
Each service operates as its own workflow, built into one clean system.
Operational Results
This custom platform replaced the need for 5–7 external tools, reduced administrative time, improved conversion rates, and created a premium, automated experience for every client that books with me.
Clients can now:
✔ Explore services
✔ Book
✔ Pay
✔ Complete intake
✔ Communicate
✔ Track progress
…all through one unified digital system.
Like this project
Posted Nov 23, 2025
Designed and launched a custom booking and operations platform for Brianna Lavaé using CreateAnything.
