FitNow is a fitness brand committed to cultivating a healthier lifestyle by providing a fitness app that is addictive and 100% put in place to motivate the couch potato to the hardcore athlete.

I began by reviewing any already developed assets and concepts for the brand and offering user interface creative direction to assist the brand interact with users visually. The app's purpose is to have a fresh design iteration adopted and to provide a seamless user experience to keep fitness enthusiasts engaged. We also want to make sure the app is simple to use and offers a creative and enjoyable approach to log exercises.

Illustration example of how a user will navigate through the application.

App Styling & Strategy

Creative Direction

Competitive Analysis

Design System

UI Architecture