Flair Africa
The network for professionals. A platform for recruiters & applicants to connect, collaborate & build relations using our verified pool of candidates.
The objectives
Inpath Technologies was about to launch and needed an informative website to highlight the mission and value proposition of Flair targeted at its various user groups.
Approach
We started by putting the various users into two main groups; students and graduates (people looking for internships, jobs, mentorships, or training programs) and partners (employers, trainers, and mentors) so we could easily craft content tailored towards these two groups.
The website was designed and tested with some users to ensure that the outcome clearly communicated Flair’s mission and value proposition as well as encouraged visitors to take the desired action and address any concerns or questions they may have.
Results
Within a month after the website was launched, it received about 15,000 visits and about 11,000 users signed up on Flair. Visit the live website
Candidates website
Partners Website
