Code Climate's Website Redesign & Content Strategy Overhaul

I worked alongside the development agency at CamelCase Collective to redesign and rethink the entire branding and digital presence for Code Climate's new website redesign.

Code Climate is the company behind Velocity, a Software Engineering Intelligence platform that maximizes engineering impact with trusted insights for leaders and teams at all levels. Backed by leading VC firms, including PSG, Union Square Ventures, Foundry Group, Lerer Hippeau Ventures, and NextView Ventures, Code Climate has raised $66M in funding to date, having closed a Series C round in August 2021.

The goal was simple: a website transformation and an elevated brand. The website needed to highlight the main capabilities of their leading platform, Velocity, but also offer tailored solutions for Code Climate's different target personas.

From a design perspective, we looked to build a system that not only showcased the features and functionalities in a way that paired with an ongoing rebranding effort. It was crucial to translate these new brand guidelines into a visually appealing and intuitive user interface that would enhance the overall user experience.

During our research and discovery process it became evident that Code Climate, as a leader in an emerging category, needed to expand on top of funnel strategies around category awareness. Recognizing this opportunity, our team worked with Code Climate to highlight the educational aspects of the platform. This involved collectively creating and showcasing informative and engaging content that not only explained the features but also educated users about best practices, industry trends, and the benefits of working with Code Climate.