This Hero section is inspired from tech industry. It is targeted for tech startup brand.
The illustration on the right side shows the process at the very beginning in a very engaging manner grabbing customer's attention. It is easy to understand for the potential customers.
The font used is inter. One of the most readable font. Easy on eyes.
The most important call to action is in black button to highlight it more than any other button. Then sign up is secondary login is tertiary button.