Just Shawarma | Brand Identity + Packaging

When life gives you SHAWARMA, simply add quirkiness to it.

Client: Just Shawarma

Project Type: Branding and Packaging

The brand previously conveyed quirky and fun messaging, but this essence was not effectively reflected in its visual identity. Despite targeting a youthful audience, especially kids, the packaging lacked the playful appeal needed to attract them.

Consequently, a rebranding initiative was undertaken to align the brand's image with its whimsical and fun messaging. The new branding has been crafted with a focus on infusing a sense of playfulness, quirkiness, and fun, while also maintaining a balanced touch of premium packaging.