Branding

Art Direction

Copywriting

Web Design & Development

Content Creation

Smootify is an app that seamlessly connects Webflow and Shopify, enabling designers and developers to build fully custom storefronts in Webflow powered by Shopify’s robust e-commerce engine. As founders and builders of Smootify, we’ve led the product from idea to launch—solving a real pain point for the Webflow community.

We led the full creative and technical execution of Smootify. From the ground up, we collaborated on every aspect of the project to shape a bold, confident brand that speaks directly to designers and agencies.

Branding & Art Direction: We crafted a bold, modern visual identity that reflects Smootify’’s mission: creative freedom, smooth workflow and flexibility. The visual language is distinct, built to resonate with both freelancers and agencies working at the intersection of design and commerce.

Copywriting: We developed a clear, benefit-driven messaging strategy to communicate Smootify’s value to both freelancers and agencies—balancing technical insight with accessibility.

Web Design & Development: We designed and developed the Smootify site to showcase features, resources and documentation about the App and allow customers to subscribe the plans. Everything was crafted to make it very simple to understand why to choose the App and how to use it, including a rich showcase of projects made in Smootify, free and premium templates to start from, link to the community of users and support for help.

We built the Smootify Webflow App to bridge the gap between Webflow’s visual power and Shopify’s e-commerce backend. The app is available for both Webflow and Shopify, offering features like real-time syncing, CMS integration, and a no-code workflow that simplifies headless commerce for everyone.