Doges: Playful Brand Identity for Pet Fashion
GHAZI D.
Doges: Playful Brand Identity for Pet Fashion
A playful brand identity for pet fashion, built around one smile.
Doges is a pet fashion brand with a simple promise: pet fashion for every mood, every dog. I designed a warm, playful brand identity built around the "bite" smile, with a custom logotype, a four-colour palette, a hand-cut pattern and packaging that carries the brand from shelf to shopping bag.
What I designed
Logo and wordmark with four colourways
Colour palette: orange, sky blue, cream and caramel brown
Brand pattern and "bite" smile graphic
Business cards
Packaging box, shopping bag and hang tag
Taglines: "The Bite of the Future", "Smile. Bite. Repeat."
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Posted Oct 6, 2026
Designed a playful brand identity for Doges using a custom logotype and vibrant color palette.
