FINIS wanted to update some of their Amazon creatives, inspired by the incredible success of their athletes at the 2024 Paris Games, where they celebrated 6 Gold, 2 Silver, and 3 Bronze medals. Alongside this, is the launch of their new products—Mach One Racing Goggles and Floatie Friends.

For their new Amazon Storefront design, we decided to simplify the user shopping journey by adding features like Shop By Athlete, Shop By Swimming Ability, Shop By Age (for Kids category). We also added subcategory buttons across the different main category pages.