Revitalize Pasig City’s image by building its city brand positioning and strategic communications framework that will promote its rich heritage and culture, the nobility of its people, the inclusive and participatory governance, and its political realities.

The tall typeface depicts the high-rise buildings of the city’s central business district, a symbol of growth and opportunity; while the highlighted letter i puts emphasis on the heart of Pasig — its people.​​​​​​​

These two elements are underlined by a wave to represent a life-giving city, ever-flowing towards the future.