Brand Identity and Strategy for Meltva Ice Cream

About Meltva

Meltva is a modern ice cream brand created to turn everyday indulgence into a memorable experience. Built around the idea of comfort, joy, and irresistible flavor, the brand blends playful personality with premium appeal—making every scoop feel like a small celebration. From bold flavor names like Midnight Choco, Strawberry Velvet, and Vanilla Cloud to its expressive visual identity, Meltva is designed to spark craving at first glance and connection at first taste.

More than just ice cream, Meltva represents feel-good moments shared between friends, families, and late-night cravings. The brand language is warm, fun, and confidently indulgent, while the visual system balances nostalgic sweetness with contemporary packaging aesthetics. Every touchpoint is crafted to communicate one simple promise... Made to melt hearts.