Skincare brand identity

The goal was to create a calm, empathetic, and trustworthy brand identity that breaks away from overly perfect, filtered beauty norms.

A packaging design that is clean, inclusive, and informative for products like cleansers, moisturizers, and spot treatments.

Demographic: Ages 16–35, all genders, primarily people dealing with acne, rosacea, eczema, or sensitive skin. People who are health-conscious, self-aware, seeking real results and ethical ingredients. Many feel burned by trendy skincare that doesn't work for them.