Sortd: building a ecommerce-social app

Antonio Hidalgo Garcia

UX Designer
Motion Designer
UI Designer
Adobe After Effects
Adobe Illustrator
Figma

Overview

Platform

My role

I redesigned the MVP of the existing iOS app, revamped the website to enhance its usability and visual appeal, and created promotional videos to showcase the platform's features and value effectively.

About the company

Sortd is a versatile platform that lets you browse and purchase products, create wish-lists, share them with friends, engage through comments and likes, and discover other people's lists.

Achievement

Increased user growth from 500 to 5,196 accounts after redesigning the MVP.
Achieved 84.42k saved items and 11.18k lists created post-redesign.
Designed the Explore tab feature, resulting in 11.2k list interactions, growing to 157.7k interactions.
Following the product revamp, Sortd raised $1.26 million in pre-seed funding.

Product

I designed the iOS app and worked on the release of key features such as sharing lists with friends, liking products, and creating curated lists.

Motion

I produced social media videos that aligned with current trends and effectively engaged the audience. Our goal was to showcase the product features in an informative yet captivating way, ensuring the content remained dynamic and avoided any monotony.
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