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Squire: Mobile App Design for a $750M Barbershop Platform
Robin Holesinsky
SQUIRE is the operating system for modern barbershops. It helps barbers run their entire business from bookings and payments to inventory and marketing, all in one seamless app. With SQUIRE Commander, everything happens in one place, making daily operations faster, smoother, and more professional.
My role
Owned the design of an iOS and Android app for barbers and their customers.
Led and managed a design team. Collaborated with the leadership and engineering team.
Helped construct a visual system for the app's look and feel.
Ensured a level of excellence, consistency, and cohesiveness in all creative work produced and executed.
Was part of a discovery team who identified pain points in the booking and checkout experience through interviews, analytics, and usability testing.
Over 80+ wireframes were prepared
Brand identity
Robust design system that contains more than 600+ components
Calendar view consist of day, 3-day view and schedule view
Home screen - fully customizable view based on barber's needs
Various components
Profile view - sales metrics and setting up your profile
Notifications
Appointments detail anatomy
Booking flow
SQUIRE featured in Stripe's official commercial
Our app was highlighted by Stripe as a prime example of how modern product design and seamless payments work together. It was a proud moment to see our work recognized on a global stage — a testament to the craft, collaboration, and care that went into building the experience.
Stripe featured SQUIRE app in their commercial
iPad version - calendar and POS
SQUIRE in numbers
Robin demonstrated exceptional design skills and a strong work ethic, contributing significantly to our team's success. Robin's creativity and attention to detail were invaluable, and I highly recommend Robin for any future endeavors.
Troy Payne
CTO of Squire
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Posted May 29, 2025
End-to-end design of SQUIRE Commander, the iOS and Android app barbers use to run bookings, payments and their whole shop. Featured in Stripe's commercial.
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