La Caveja Rebranding

The client’s goal was to implement a rebranding strategy that would make the brand more modern and aligned with a franchising expansion. **I focused on simplifying the brand while retaining the original logo, introducing graphic elements that evoked the food industry and were inspired by the iconic visual language of famous American fast food chains.** I selected a pair of typefaces that reflected a bold, attention-grabbing tone, while ensuring clarity for important information like pricing and recipes. **The chosen fonts enabled us to design the menus in a more visually appealing and contemporary way.** Additionally, I oversaw the social media presence, creating monthly graphic and video content to boost the Instagram and Facebook pages. **This strategy aimed to expand the brand’s reach beyond the existing customer base and attract new audiences to La Caveja.**