15,Love Adidas • D&AD Conceptual Brief

15,Love seeks to empower young women in NYC to participate in sports by tackling the issue of limited access to facilities.

In particular, the project focuses on creating safe spaces for playing tennis and an online platform for events to promote involvement in the sport. By removing barriers to sports participation, this initiative aims to improve the health and well-being of young women in NYC while promoting gender equality in this historic sport.