Impact Measurement
Vanishaa Doshi
Communications Specialist
Data Analyst
Public Relations Manager
Measuring and reporting on key metrics to contextualize and quantify successes across earned news media and owned social media activity.
Utilizing tools to identify:
Industry/ competitive share of voice
Analysis of media coverage around potential PR issues/ crises
Top keywords and topics in the industry that clients should leverage
Top publications and reporters writing about competitors in the industry
