Impact Measurement
Vanishaa Doshi
Measuring and reporting on key metrics to contextualize and quantify successes across earned news media and owned social media activity.
Utilizing tools to identify:
Industry/ competitive share of voice
Analysis of media coverage around potential PR issues/ crises
Top keywords and topics in the industry that clients should leverage
Top publications and reporters writing about competitors in the industry
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Posted Nov 22, 2023
Measuring and reporting on key metrics to contextualize and quantify successes across earned news media and owned social media activity.
