Impact Measurement
Measuring and reporting on key metrics to contextualize and quantify successes across earned news media and owned social media activity.
Utilizing tools to identify:
Industry/ competitive share of voice
Analysis of media coverage around potential PR issues/ crises
Top keywords and topics in the industry that clients should leverage
Top publications and reporters writing about competitors in the industry
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Posted Nov 22, 2023
Measuring and reporting on key metrics to contextualize and quantify successes across earned news media and owned social media activity.
Integrated Marketing Communications
Global Media Relations Strategy