SmileNova - Teeth Whitening

Ashleigh Menzies

Web Designer
Webflow Developer
Copywriter
Figma
Relume
Webflow

The Problem

SmileNova had kicked off their business venture a year earlier with a DIY website. It had served its purpose for a while, but now their brand was growing rapidly and their website wasn't keeping up. Despite over 1,000 monthly clicks via Google, they were seeing next to zero conversions—ouch!

The Solution

We started by really getting to know SmileNova through a joint strategy session, where we explored their brand personality and target audience in-depth.

With this insight, we developed brand messaging and a website that works! Integrated fully with their MyTime booking and payment system, the website strategically guides visitors through a journey that's optimised for conversions—and now, those conversions are rolling in!

SmileNova's DIY website on the left, with Pancake's redesign on the right!
SmileNova's DIY website on the left, with Pancake's redesign on the right!

Live Website ⬇️

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