Felton, Inc. | Industrial Photography

Felton, Inc. needed a complete photo library to overhaul their entire website. As a custom manufacturing company specializing in bristle engineering and machining for brushes, their work is hands-on, technical, and deeply physical. They wanted photography that reflected that.

This was the largest photography project I've taken on to date: a full-day shoot covering every visual need for the site, from the manufacturing floor to the front office.

Manufacturing floor candids — Employees at work on the production line. Real moments, real movement. No staging, just the rhythm of the day captured as it happened.

Product and machine details — Close-up and mid-range shots of bristles being made, raw materials in process, and the machines that make it all happen. The kind of detail that tells the story of how something gets built.

Environmental portraits — Select employees photographed in their workspace, connecting the people to the environment they work in every day.

Executive headshots — Clean, professional headshots for the front office team, shot on location.

Product photography — Finished products photographed for use across the site.

Shoot date: June 25, 2026

Duration: Full day on location

Editing timeline: ~3 weeks

Final delivery: Hundreds of edited photos covering every category above

The goal was to give Felton a visual library deep enough to build their entire web presence around, and that's exactly what they got.