Ketchum Food Agriculture and Ingredient: The Gen Z Gap Research
Alesha Goldberg
Content Writer
Social Media Marketer
Social Media Strategist
Ketchum's Food, Ag and Ingredient team led the research and called upon my team to distribute the information to gain awareness and leads. The Gen Z food research discussed trends to help brands better meet the needs of this audience.
My Involvement:
- Planned/carried out paid and organic social media content and creation/publication
- Social media (paid/organic), website and email marketing analytics and reporting
- Web page creation
- Email marketing
- Copywriting
- Moderated webinar and its performance
