Ketchum Food Agriculture and Ingredient: The Gen Z Gap Research by Alesha GoldbergKetchum Food Agriculture and Ingredient: The Gen Z Gap Research by Alesha Goldberg

Ketchum Food Agriculture and Ingredient: The Gen Z Gap Research

Alesha Goldberg

Content Writer

Social Media Marketer

Social Media Strategist

Ketchum's Food, Ag and Ingredient team led the research and called upon my team to distribute the information to gain awareness and leads. The Gen Z food research discussed trends to help brands better meet the needs of this audience.

My Involvement:

- Planned/carried out paid and organic social media content and creation/publication

- Social media (paid/organic), website and email marketing analytics and reporting

- Web page creation

- Email marketing

- Copywriting

- Moderated webinar and its performance

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Posted Sep 13, 2024

Via social media, distributed information about Gen Z food research results to help acquire leads and grow awareness.

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