Ketchum Food Agriculture and Ingredient: The Gen Z Gap Research

Ketchum's Food, Ag and Ingredient team led the research and called upon my team to distribute the information to gain awareness and leads. The Gen Z food research discussed trends to help brands better meet the needs of this audience.

My Involvement:

- Planned/carried out paid and organic social media content and creation/publication

- Social media (paid/organic), website and email marketing analytics and reporting

- Web page creation

- Email marketing

- Copywriting

- Moderated webinar and its performance