How a fragmented product catalog became a single, scalable system.

3 Regional teams unified

1 Single source of truth

100% Manual sync eliminated

Three regions. Three spreadsheets. Three different versions of the truth. That was the catalog before I touched it, every team updating products their own way, no one sure which version was current.

I rebuilt it from the ground up. One schema, one interface, one place for every region to work from. No more exporting, emailing, reconciling.

Now it's just one system and everyone's looking at the same thing.