ClickFunnels A/B Split Tester & Sales Funnel Designer
Shalom Ogo-Ayorinde
Web Designer
Digital Marketer
UI Designer
Adobe Photoshop
ClickFunnels
Figma
JOB DESCRIPTION
We have 10+ sales funnels with 3 funnels receiving paid traffic. We need to have split tests made for these 3 funnels landing page's 2x per week inside of ClickFunnels. We will test the other 7+ sales funnels landing page's 1x per month.
There will be additional split testing for the pages deeper within the sales funnel (i.e. webinar page, order form page, upsell pages). We will be using Zoho PageSense so we can have heatmap + video tracking of user habits, including A/B split testing availability.
JOB HANDLING
I took on the task of generating new funnels and pages, engaging in the careful process of making split-tests, and investigating thorough evaluation of current funnel outlines. The main aim was not just to develop imaginative paths for user communication but also to detect any possible flaws within the present structures and then execute tactical remedies.
To address the complex task of creating new funnels, split-testing, and improving previous designs, I employed a methodical and strategic method. This is how I tackled each aspect:
1. Designing New Funnels and Pages: I started by thoroughly understanding the target audience and the expected user journey through discussions with stakeholders. After gathering insight, I created attractive and content-rich pages, making sure the flow of the funnel would lead users to desired actions. I also implemented UX and UI design best practices to create engaging funnels.
2. Split-Testing for Optimization: To optimize funnel performance, I analyzed KPIs and created variations in the elements to test. This data-driven approach provided insights into user preferences and behaviors, allowing for informed decisions to identify high-performing elements and refine funnels for better conversion rates.
3. Analysing and Fixing Previous Funnel Designs: I examined user feedback, performance metrics, and user behavior data to find any issues or inefficiencies in the existing funnels. Then, I implemented targeted fixes to streamline navigation and optimize call-to-action placements.
RESULT
This process led to the creation of eye-catching and effective funnels and significant improvement in conversion rates. The iterative split-testing process enabled ongoing optimization, resulting in the continuous improvement of the overall funnel performance. By blending creativity with data-driven decisions, I was able to navigate the complexities of funnel creation, optimization, and redesign, delivering solutions that matched the project's strategic goals.
