Saint & Stone — Fine Jewellery Shopify Storefront
Saif ali
High-contrast luxury retail for a fine jewellery label.
The idea
At this price bracket a discount code is the wrong lever. So the selling is done by a lifetime-guarantee spec table instead — proof of craft, not urgency.
Product card with karat selector
What I built
Shopify Online Store 2.0, written in Liquid:
Karat and metal selectors on every product card
A home try-on request flow
An asymmetric editorial lookbook grid
Engraving offered as a real line item, not an order note
A lifetime-guarantee spec table in place of promotional copy
Editorial lookbook grid
Self-initiated concept build — design, copy and front-end all mine.
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Posted Sep 3, 2026
High-contrast luxury retail for a fine jewellery label. Shopify Online Store 2.0 theme with karat selectors, home try-on and engraving as a real line item.
