1,106% ROAS on Google Ads for a Food Brand
Matt Cameron
Eastern Standard Provisions is an e-commerce website that sells artisan-made soft pretzels. With little Google Ads experience in the past, they wanted to own their brand's real estate in search.
We used a variety of strategies to drive sales in a short period of time. Like in every Google campaign, understanding how the market searches for your product and related products is critical. We owned those keywords, but then let Google do the heavy lifting with Dynamic Search and PMAX campaigns. This allows us to set the direction for the campaign but let Google's algorithm help us find our best customers.
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Posted Oct 22, 2024
Leveraged a combination of search and shopping campaigns to accelerate growth for a DTC food brand.
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