coffeein Coffee Shop | Brand & Identity

Coffeein is a coffee shop with the passion of sincerely brewing coffee above everything. Located in the special region of Yogyakarta and surrounded by cultural heritage, the place welcomes not only coffee lovers but also the culturally curious. The establishment is characterized by its minimalist and joyful, setting and influenced by its own name: everyone deserves caffeine, and you can find the best one in coffeein.

The concept and tone of communication, based on a translation of the inspiration behind the business: electism, cultural heritage, freedom, joyful, celebration of life.

A blend of different cultural elements and form yielded typographic logo that gives the essence of drinking coffee which is warmth and welcome, it's represented in the form of the letter n which is transformed into a door.

coffeein is a play on caffeine, with the same spelling as caffeine /kaˈfēn,ˈkafˌēn/, this name was created with the aim of anyone who wants caffeine intake to be very welcome at coffeein.