Danone Activia TVC: Goodness Movement for the Gut

Me and my team created a TV commercial that transformed Activia’s global campaign into a movement, shifting perceptions around gut health in Turkey. Personifying probiotics with purpose, we stated, “Activia’s diligent probiotics regulate digestion,” bringing it to life with a memorable voiceover and an uplifting jingle—I co-wrote the copy, composed the jingle, and voiced it myself. To reinforce this, we launched The Gut Wellness Movement, promoting a positive take on gut health. We also seamlessly integrated the new Activia Shake with custom edits and bumpers.

My role: Copywriter