Our client needed a modern and versatile logo identity system that could work across multiple digital and print platforms. The goal was not just a single logo but a flexible set of variations ensuring brand consistency while adapting to different use cases (web, social, merchandise, and marketing).

We began with a brand discovery session to understand the client’s values, audience, and vision.

Defined brand personality (modern, clean, professional)

Researched competitors to ensure uniqueness

Explored typography, color palettes, and iconography aligned with the brand

Based on the creative direction, we designed multiple variations of the logo to ensure flexibility:

Primary Logo – full brandmark with typography (used on website & official documents)

Secondary Logo – simplified version for small spaces (headers, app bars, email signatures)

Icon / Mark – standalone symbol for favicon, profile pictures, and app icons

Monochrome Versions – black/white alternatives for print and minimal use

Responsive Logo System – scalable designs optimized for both desktop and mobile

To ensure consistent use of the new logos, we provided:

Logo files in multiple formats (SVG, PNG, JPG, PDF, EPS)

Color variations for light/dark backgrounds

Typography recommendations and spacing guidelines

Mockups showing real-life usage (business cards, social posts, merchandise)

The client received a complete logo identity package that was professional, flexible, and future-ready. With multiple variations, the brand now looks polished across all platforms while maintaining a cohesive and memorable identity.

This project showcases not just a logo but a scalable branding solution that grows with the business.