Goal Weight - an innovative mobile and web application designed from scratch to present the full scope of functions for both end user, trainer and admin in a friendly and simple way. Includes perfect analytics with simple representative charts, accurate typography and consistent design. Branding was also created as part of the project scope.
The main task from the client was to keep the app accurate and minimal, with the focus on user motivation, yet not making it too gamified and childish. We've used neon contrast colours and smart charts to make the app engaging at the same time, and replaced gamification with analytics and functional updates for the users.
Daily routine may (and actually should) be fun and definitely may be presented in the accurate interface design. And that's exactly what we showed on Goal Weight app.